how to reach out to schools for PE or after school program

Discussion in 'General Martial Arts Discussion' started by 333kenshin, Mar 4, 2020.

  1. 333kenshin

    333kenshin New Member

    Hi folks,
    I'm planning to open a new branch of the karate dojo where I currently teach and train, primarily targeting kids. I'm aware that enrolling students is most difficult during the first few months, since most parents are (understandably) hesitant to sign up for program when all they see is an empty class.
    As such, I've been advised to try to land a gig teaching at an elementary or middle school - either during the day as PE or as an afterschool program onsite. I'm told it's a reliable channel for enrolling new students - my sensei said in the past our dojo would reliably draw at least 5 new student enrollments per session, and their attrition rate would usually be lower. The problem is my sensei's wife, who handled the logistics of setting up the engagements, passed away a few years ago so I don't know how to do this.
    If anyone with experience in this space could share any knowledge or tips on how to reach out to school, who to speak with, and when are rough timelines, that would be greatly appreciated.

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