evilution .... Times change ... the human mind , body , and thought proccesses change . Martial Arts is constantly evolving as humans let go of the idea that one style is best . Martial arts should change and continue to evolve . Every style has something to benifit everyone . As as for using a name for marketing ... well people , its america ,the most : capitalistic , money centered , me first nation of the WORLD and america leads the rest of the world by example . You must come to expect martial arts to cash in on it too . Things like 15 + levels of advancement ( belts )@ 50 + bucks per belt test done in the same amount of time it takes to get 6 in other styles , accepting anyone who can pay into a Dojo/Dojang , exclusive black belt programs , over charging for boards ... these are the things people should be upset about not making the name: short , easily said , and to the point of the style . Stripped down is good ... streamlining is the key to efficiency .In a real situation its good to know alot of techniques but master the ones that work most frequently . That good old addage ... " Keep It Simple Stupid " is a vast wonderfull peice of advice .