I saw this in the news and it has wound me up. I think it is actually counter productive to the bigger picture. People are responsible for what goes into their mouth, there are many foods that do not have sugar that will cause obesity in excess. Kellogg's to cut sugar in kids' cereals At a simple level, the calories consumed Vs calories used is the bigger picture and education on this should be paramount over shifting responsibility to someone else. Obesity is clearly becoming more of an issue, I was obese from some time and that was down to choices I made not to exercise and to eat large amounts of bacon sausage bread and drink plenty of beer. I knew what it would do making those choices and I adjusted my choices. I have seen a few more PT recently who recommend having a treat regularly so that you control what you eat without a yoyo of starvation Vs binge which seems to happen commonly when people are forced to abstain from foods they enjoy.